Wednesday, 28 May 2014

Tips to Sell Beats #1

Ok, so i've been doing a lot of research recently, especially in terms of success, wealth & marketing, when i'm not doing this research, i'm busy either putting it into practice or i'm banging out a fresh beat, everything i'm doing is synonymous, and all plays a part in what WILL be the final outcome, which is a successful beats business which runs on auto pilot, while i travel the world and experience everything i've always wanted to.

So after putting what i've learned into practice, a very important thing that i have learned is INVESTMENT IS KEY, and you may ask wait if i'm not making money as it stands, what will investing do for me?

Well let me tell you, to make money, takes money, sure you can spend all your time doing it the hard way and it may yield the same results but it will be in a much longer time span, time is the most valuable resource we have in this world.

Money invested that makes a return, is not money spent and we must remember this, to spend a hundred on marketing through various avenues such as PPC, Facebook ads etc, to make back 101, is a successful investment, you also MUST NOT be afraid to lose money on marketing and promotion, money is not the make or break aspect of your business, its your sheer will and determination.

As a music producer that sells beats online i have come to learn the benefits of PPC advertisement, for those who do not know what PPC is, it is Pay Per Click, this means you set a budget, a price per click you are willing to pay and you only pay when somebody clicks on your link, this is ideal for a music producer.

Lets look at Facebook Ads as an example, you design your ad, you set your budget & bid per click and you choose your demographics, as a music producer you would be looking for keywords such as "rapper" "music artist"  "singer" as some examples, this will narrow down your search parameters so your ad is only reaching the people that are most likely to purchase what you have for sale.

Until your campaign budget or allotted time runs out your ad will be presented to your demographic and even if you are not making a direct sale from each click you are, one: raising brand awareness and two: capturing leads (assuming you have a capture form and system set in place to further increase your mailing list - these are the basics)

Again INVESTMENT is KEY to success, and i will also re-iterate that you MUST NOT be afraid to lose money if it contributes to your greater goal in the future.

It's early and i've been up a little over 24 hours now so it's about time i got my head down, but when i wake up i will also be doing a video blog to accompany this post, anything i can do to help you guys out, i will do, feel free to comment and if you have any questions or ideas let me know, lets share and grow together.

Stay Bless, From Ess.


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